Generative artificial intelligence has arrived and the vast majority of companies are incorporating it into their solutions. Included Foreclosure, as we expected here. At the time of the announcement, these features were still in the testing phase, only accessible to some customers and are now available to all under the name AI cloud, a set of functions integrated into the applications of the multinational company that relies on it Einstein GPT, generative AI, designed to better integrate with CRMs.
Even the Salesforce CRM can boast with its generative AI
Cloud AI revolves around Einstein’s artificial intelligence, specifically designed to, and according to the company, capable of better integration with the world’s most widely used CRM Make over 1 trillion forecasts per week in Salesforce apps.
Its capabilities will be extended to all business functions: marketing departments can use generative AI to quickly generate personalized advertising content for each customer, just as sales teams can get email composition assistance to boost sales. Einstein GPT can also help create product sheets for e-commerce and gain insights into sales data simply by “interrogating” the AI as if it were a colleague. However, those involved in development can get help writing code.
A safe and confidential AI
The use of artificial intelligence is growing rapidly, but some inherent issues with this technology should not be underestimated, most notably the confidentiality of the data used to train the model. Salesforce got around the problem in a simple but effective way by allowing companies to use their own database to train the model.
One aspect worth exploring is the ability to choose the LLM (Large Language Model) to use: you can choose one of the internal models developed by Salesforce AI Research, such as CodeGen, CodeT5+ and CodeTF, but also third-party Large Language Models such as those developed by Amazon Web Services (AWS), Anthropic and Cohere. And a connection for OpenAI models should not be missing. In addition, an approach called BYOM (Bring Your Own Model) has also been adopted, which allows you to leverage in-house built models that work through Amazon SageMaker or Google Vertex AI.
In any case, the confidentiality of the information is guaranteedEinstein GPT Trust Layer.
“AI is transforming our world and transforming business in ways we could never have imagined. Every company should rely on AI” he explained Marc Benioff, President and CEO of Salesforce. “Powered by the world’s leading CRM, AI Cloud is the fastest, easiest way for our customers to harness the incredible power of AI, with trust at its core and powered by our new Einstein GPT Trust Layer. AI Cloud will enable incredible innovation, productivity and efficiency for every company“.
