Why Following People On Twitter Is Broken (And What To Do About It)

Most social media products rely on the 'friend or follow' model of connecting to other people. Friending usually means a two-way connection, whereas following is most often a one-way connection. Friending is inherently a strong connection, because it mimics how we operate in real life - friends socialize and share things together. But just how useful is it to have a follow connection with someone? I'm going…